EspaceProprio, a unique housing ecosystem in Quebec, is teaming up with BleuBlancRouge, one of Canada’s most creative agencies, to create an innovative and large-scale campaign.
This campaign seeks to raise awareness about EspaceProprio, an initiative by Desjardins that brings together a group of companies offering personalized housing support services. It targets homeowners and aspiring homeowners who want to realize their real estate ambitions.
The campaign’s goal is to highlight the value of receiving neutral and customized support at every stage of the real estate journey, whether it’s for maintenance, renovation, selling or buying our living spaces. EspaceProprio provides a single point of contact that significantly contributes to peace of mind.
Including services from DuProprio, RenoAssistance, and Confia, EspaceProprio has established its credibility in the Quebec real estate market by emphasizing the relevance and richness of bringing all housing services under one brand.
DuProprio
“We appreciate our close collaboration with BleuBlancRouge and are proud of the results. Together, we have created an advertising campaign that perfectly reflects the mission and values of EspaceProprio and Desjardins. With this multi-platform campaign and our omnichannel approach, we aim to reach homeowners and aspiring homeowners in Quebec, and introduce them to the significant benefits of our ecosystem,” says Véronique Dupuis, Director of Marketing, Brand and Performance at EspaceProprio.
RenoAssistance
“Through numerous workshops, we have had the pleasure of witnessing the freshness, dynamism and innovative vision driving EspaceProprio teams. We worked closely together on this campaign, highlighting the unique offerings of this housing ecosystem and we are confident that it will resonate with and engage Quebec homeowners,” affirms Sébastien Fauré, President and Chief Creative Officer of BleuBlancRouge.
“The campaign was developed primarily around storytelling, which lies at the heart of our advertising strategy. It serves as a catalyst for connecting with current and future homeowners, encouraging them to identify with and commit to EspaceProprio and the brands within its ecosystem,” states Claude Dessureault, Creative Studio Head, at EspaceProprio.
Confia
Consult EspaceProprio's advisory team, who will guide you to the right service for any type of project: renovation, maintenance, sale or purchase of a property.
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